Coming to Target stores nationwide, PROUDLY increases access to baby care products thoughtfully designed for babies with melanated skin
LOS ANGELES, September 13, 2022--(BUSINESS WIRE)--Today, PROUDLY, Gabrielle Union and Dwyane Wade’s baby care brand for babies with melanated skin, announced expansion into retail with an exclusive Target partnership. Starting this month, the PROUDLY baby body and bum care line will be available at Target stores nationwide and online at Target.com. Target will carry the full line of high-quality, affordable PROUDLY products, each priced at less than $20.
"Inspired by our daughter Kaavia, we set out to create baby care products formulated specially for babies with melanated skin," stated Gabrielle Union and Dwyane Wade. "Through our partnership with Target, PROUDLY products will now be widely available to more communities, parents and caretakers. We are so grateful to be partnering with Target who is aligned with our mission to embrace and celebrate babies of color."
PROUDLY is expanding their baby care product offerings and availability with a full line of toiletries, diapers and wipes, all thoughtfully co-designed with dermatologist Dr. Naana Boakye who studied and selected gentle, cleaner ingredients to nourish melanated skin. She focused on keeping out ingredients that strip melanated skin of its natural moisture or could trigger common skin concerns for sensitive melanated skin like eczema and acne.
Soft & Absorbent Diaper Boxes, Sizes newborn - 6 ($19.99): Ultra-absorbent and super soft, diapers with a secure fit, and sustainably sourced, plant-based core including shea butter moisture layer to nourish melanated skin.
Gentle Touch Baby Wipes, 3 resealable packs, 168-count ($8.99): Hypoallergenic, pH-balanced, and 100% FSC-certified biodegradable fiber with 96%+ water, moisturizing shea butter and soothing aloe for faces, bums, sticky hands, and more.
Soothing Diaper Cream ($8.99): Soothing diaper cream thoughtfully formulated with gentle 14% non-nano zinc oxide to prevent and treat rashes with added premium, natural oils for soothing moisture.
Gentle Baby Wash - Lavender Chamomile ($8.99): A pH-balanced cleanser that won’t strip skin of its natural moisture, with soothing aloe and nourishing jojoba oil, and lightly scented with a natural, gentle fragrance that creates a calming environment.
Hydrating Baby Lotion - Lavender Chamomile ($8.99): A moisturizing, everyday lotion that is lightweight, non-greasy, and lightly scented with a natural, gentle fragrance that creates a calming environment.
Nourishing Oil ($11.99): A replenishing, non-greasy body and hair oil with a blend of five premium, natural oils to rejuvenate dry skin and give baby a touchable glow.
All Over Balm ($6.99): A beloved product for its rich mango butter and jojoba oil providing targeted moisture for stubborn dry spots, irritated skin.
Calming Spray - Lavender Chamomile ($5.99): A room and linen spray with a natural, gentle scent that sets a calming mood. Gentle enough for skin, infused with hydrating coconut water and soothing calendula.
"At PROUDLY, we are focused on creating high-quality, affordable baby care products specially formulated to meet the needs of babies and children of color who are more prone to skin concerns like general dryness, eczema, cradle cap and acne," said Pam Cholankeril, President of PROUDLY. "Our children should know they are an inspiration and should feel loved and empowered. We are not just a brand made for us, we are a brand made by people of color. I’m thankful for our partnership with Target and their commitment to making a diversely-run brand like PROUDLY more accessible to our consumers."
For more information about PROUDLY, visit us at https://proudly.com/ or on social @theproudlyco and to shop the products at Target, please visit target.com.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is a baby care brand with high-quality, affordable products specially designed for the unique needs of melanated skin. We embrace and celebrate babies of color and elevate and celebrate their diverse village of caretakers and loved ones. PROUDLY is made for us, by us and is doing business differently by hiring and partnering with diverse, mission aligned people and partners. PROUDLY baby care products are co-designed with dermatologist Dr. Naana Boakye, who has thoughtfully studied and selected gentle, cleaner ingredients to take into account the unique needs of melanated babies, who are more prone to skin concerns such as general dryness, eczema, cradle cap, and acne. PROUDLY is now available at https://proudly.com, www.target.com, and at Target stores nationwide.
View source version on businesswire.com: https://www.businesswire.com/news/home/20220913005469/en/
Laura Day aframebrands@outcast.com
It seems that along with pushing Prince Harry and Meghan Markle down to the lowest level on the official royal family website, they don’t want either of them to be considered part of the “Fab Four” anymore. While Prince William and Kate Princess of Wales continue to hold that title, it seems the other half […]
Singer Garth Brooks revealed the reason behind his weight loss journey in a new interview.
With the passing of Queen Elizabeth II on September 8, it was reported that Meghan Markle, the Duchess of Sussex, would initially not be traveling to be with the family in Balmoral upon her death, and...
Prince Harry was born on Sept. 15, 1984, in London to King Charles III and the late Diana, Princess of Wales. Harry -- whose full name is Prince Henry Charles Albert David -- is the younger brother of...
Prince Harry and Meghan Markle are looking to seclude themselves even more in the ritzy area of Hope Ranch, a suburb of Santa Barbara, according to a local report.
George Clooney has hilariously agreed with pal Brad Pitt, after he called the filmmaker one of the most “handsome men” in the world.Source: CBS Mornings, CBS
18-year-old Jack Burnell-Williams walked with the Queen's coffin from Westminster Abbey to Wellington Arch
And also the Queen Bey, reportedly. 🐝
Meghan Markle was reportedly "furious" over the "racist" headline of her 2017 Vanity Fair cover, according to a new book by royal author Valentine Low.
When Jennifer Lopez and Ben Affleck eloped back in July, it seemed like all of their exes had something to say. Gwyneth Paltrow was nothing but supportive, while Lopez’s ex Ojani Noa was anything but supportive. Three months have passed, and after their second lavish wedding, it seems like Bennifer 2.0 are in newlywed bliss. […]
It was widely reported that the actor had sold his face to a deepfake company.
Danica McKeller, the 47-year-old actress, author, and Domino Masters host, will star in Christmas at the Drive-In on Great American Family.
Actor recalls thinking particular scene was going to ‘take forever’
As many across the world mourn the passing of Queen Elizabeth II, her son, Prince Charles, is now expected to take his position on the throne. The queen passed away on Sept. 8 in Scotland. More: How...
With more folks dining out, one of these American restaurant chains is better positioned for recovery.
What a way to end a season.
Rapper Coolio, most famous for his hit song "Gangsta's Paradise," died at age 59 on Sept. 28, TMZ reported. At the time of his death, the performer held an estimated net worth of $1.5 million,...
Viewers were mixed on the Season 48 premiere, which featured the introductions of new cast members and a cold open featuring regular foil, Donald Trump.
Anne E. Schwartz says that Ryan Murphy's dramatization of the infamous serial killer “does not bear a great deal of resemblance to the facts of the case."
Mila Kunis talks about acting with husband Ashton Kutcher in 'That 90s Show' and opens up about her upcoming Netflix film 'Luckiest Girl Alive.'