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CLEVELAND , July 15, 2022 /PRNewswire/ -- Demand for surface disinfectant wipes is expected to remain elevated through 2026 due to trends related to the COVID-19 pandemic, finds a new Freedonia Group analysis:
It is expected that demand for surface disinfectant wipes will remain elevated as cleaning regimens in industrial and institutional settings that address healthcare associated infections (HAIs), foodborne illnesses, and other potential viruses continue to be rigorous. While consumer demand for these wipes will decline as households reorient their approach to reducing viral transmission, an expanded base of users will help demand remain above pre-pandemic levels.
US Demand for Wipes to Grow 2.3% Annually Through 2026
Demand for wipes is expected to advance 2.3% per year off a relatively high base to $4.3 billion in 2026. While this growth rate is relatively slow compared to historical norms, it stems from elevated market levels, as pandemic-related sales spikes for various wipes (notably disinfectant wipes in 2020), supply chain challenges, and higher raw material costs led prices for wipes to jump in 2020 and 2021, inflating market value in those years.
In unit terms, wipe demand growth will accelerate, supported by:
Wipes provides historical data for 2011, 2016, and 2021 and forecasts for 2026 and 2030 for wipe demand in units and current dollars (which are not adjusted to account for inflation) by product (wet wipes and dry wipes), market, and application.
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